Hey all, I’ve started doing interviews for work so here is a sneak peak, check out the full read on canadasmusicincubator.com.
“With a new single out, Taigenz, a self-described “North American city boy with a unique African sound”, has utilized the third wave of the COVID-19 pandemic to release new music and solidify his brand on social media while the world is at a halt. We caught up with the musician via email to talk about finding joy, inspiration, and the importance of having a sense of self while navigating social media as a musician (especially in quarantine).”
Q: HOW DOES IT FEEL TO RELEASE MUSIC DURING THE THIRD WAVE OF THE PANDEMIC, HOW ARE YOU CONNECTING WITH YOUR AUDIENCE?
A: It feels much better than 1st or 2nd wave. I’ve been connecting with my audience by being more diverse with my online content and developing new ways of relatability outside but still close to music. I didn’t really know where to go after my last project in 2019 (Life Ain’t Free). Add the fact that you can’t perform and everybody is fighting for everyone’s attention online, there was a feeling of “who’s really checking for me?”
Q: WHAT HAS CHANGED FOR YOU AS AN ARTIST DURING THIS PAST YEAR-AND-A-HALF AND HOW IS THAT REFLECTED IN THIS NEW SINGLE?
A: The confidence and self-assurance has been a positive change for me. Not saying I wasn’t confident before, but now it’s gotten at an even higher level thanks to all the new stuff I learned and people I’ve connected with online. And this confidence will be surely be reflected in my new single “Foolish Money”. I want people to hear me and be like “Yeah…that boy ready”.
Q: WHAT BRINGS YOU JOY AND HOW DO YOU INCORPORATE THAT INTO YOUR MUSIC AND BRAND?
A: What brings me joy is the part where inspiration hits me and I get on a creative wave that feels like a high. I don’t have to rush to write or record anything, I just let the idea, the concept, the weird rhymes, unfinished hooks, and simple melodies marinate in my head until I finally see what I need to see mentally and then go “iight, time to put it in writing”. And it’s also fun to think in a different language, cause that opens up a whole new box of punchlines, wordplay, rhyme schemes, etc. That’s what is mostly incorporated in my music and brand. My rhymes, like my content, can switch at any given time from English, to French, to Spanish, and even to pidgin (A West-African dialect).
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